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Every year around the holy month of Ramadan, which starts Saturday, a wave of spectacularly rich Middle Eastern shoppers arrives and takes retail therapy to a whole new level – complete with an entourage of bodyguards, chauffeurs and Gulf-registered Rolls-Royces and Ferraris flown in just for the occasion.The spike in shoppers during the summer months has been so regular and noticeable on London's streets that some have jokingly dubbed the phenomenon the "Harrods Hajj".The company estimates pre-Ramadan sales last July jumped 60 percent compared with the previous year.That corresponds with data from the London Luxury Quarter, a group that represents some of the highest-end businesses in central London. It said the average spend from Middle Eastern shoppers last year came just behind the Chinese, its top customers. Ramadan falls on the ninth month of the Islamic lunar calendar, starting from Saturday this year.
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