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In the land of the Sagas, it isn't Christmas if there isn't a deluge of books under the tree literally. The Jolabokaflod, or Christmas Book Flood, is a much-loved tradition that has been celebrated in Iceland since 1945 . Two-thirds of books in Iceland are published in November and December.The Jolabokaflod remains crucial for the publishing industry, accounting for 40 percent of book sales in 2018, according to Statistics Iceland.More than 90 percent of Icelanders read at least one book a year, and half read more than eight a year, according to a 2013 study from Bifrost University.
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