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Countless centers and initiatives have been set up to counteract this, aiming to support handmade goods and local craftsmen. One such example is the Al-Aydi Craft Centre in Amman, which hopes to keep traditional Jordanian embroidery alive, by incorporating the old designs in contemporary products. Al Aydi was founded in 1979 by a group of Jordanian alumni from the Lebanese American University -- formerly known as Beirut College for Women -- with the aim of supporting Jordanian artisans by securing local and international marketing channels for their products.The center showcases stunning embroidered robes and pillows stitched on silk, as Ma'an was one of the cities on the Silk Road and directly along the railway trade routes. The Tiraz Museum has supplied some of their best examples for the center to work with and copy their unique designs.
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