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Tokyo may be the style capital of Asia, but with South Korea and China snapping at its heels and Japan's most iconic brands rooted in Europe, the city is being urged to haul its fashion week into the big leagues. Tokyo Fashion Week kicked off its spring/summer 2017 season showcase Monday with six days of events intended to promote 50 brands, a mixture of the established and the new.Tokyo Fashion Week attracts only 50,000 visitors – just a quarter of the total number that attend New York's two annual fashion weeks, and also lagging behind London, Paris and Milan.Held after the fashion merry-go-round exhausts the "big four," few make the extra trip to Tokyo, and not many in Japan believe they are missing out.U.S. retailing giant Amazon is sponsoring Tokyo Fashion Week for the first time, and among the fashion set in Japan there are hopes that it can help rebrand the event into something brighter and larger.
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