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World Wrestling Entertainment Inc. signed its first female performer from the Arab world Sunday, smashing cultural taboos as the U.S.-based pageant seeks to piledrive its way into lucrative foreign markets. Shadia Bseiso, a Jordanian versed in jiu-jitsu, dreams of encouraging more Arab women to take up sports – and of one day maybe even crashing a metal chair over WWE mega-star John Cena.While women exercising in public is rare in the Arab world and the local entertainment industry often relegates them to docile roles, big companies such as Nike have stepped up advertising geared towards female athletes.WWE's reach deeper into new demographics makes plenty of business sense for the $1.5 billion Connecticut company, which has also recently signed several Indian and Chinese athletes in the hope of snaring millions of potential new devotees.
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