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From Brazilian gospel to Puerto Rican reggaeton and Dutch hip-hop, music streaming company Deezer is scouring the globe for gaps in the market where it can survive and thrive against Spotify and Apple.However it has only 12 million active users – about 9 million paying – compared with Spotify's 60 million paying subscribers, and brings in just a tenth of the Swedish firm's $3 billion annual revenue.Its strategy is based on a bet that music streaming will continue to grow rapidly to eventually eclipse all other forms of music listening. The paid streaming market is expected to grow 16 percent to $28 billion by 2030 in terms of annual revenue, according to Goldman Sachs.Deezer users listen to an average of 30 to 60 hours of music per month, a seven-fold increase from two years ago, Albrecht said.It is the fourth-biggest music streaming company in the world, by paid users, after Spotify, Apple Music and Amazon.Spotify's market-leading subscriber base has allowed it to lower the total royalties it hands to labels from about 80 percent of its revenue to 52 percent.
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