The Netflix logo is seen on their office in Hollywood, Los Angeles, California, U.S. July 16, 2018. REUTERS/Lucy Nicholson/File Photo
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A Netflix Inc. experiment that began with viewers picking a movie character's breakfast cereal may expand to letting the audience choose the best on-screen date or the safest path to escape an ax murderer."Like many of you, I got addicted to 'Bandersnatch' and trying to figure out what's the significance of the cereal, and not the cereal, all the different options," Netflix Chief Executive Reed Hastings said.The film provided feedback about how long people want to engage with interactive programming and how many choices they want to make, Hastings said. Netflix already has produced a handful of interactive shows for kids, who were immediately receptive to the idea, Yellin said.
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