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Rana Nawas left the corporate world nearly two years ago to produce and host a podcast one that is now considered the most popular in the Arab world. The English-language series, "When Women Win," tells the stories of successful women from all over the world and, according to Apple, has become the most listened to podcast in the Middle East."When Women Win," which is available to download in 144 countries, is the most popular podcast even in the ultraconservative kingdom of Saudi Arabia, according to Nawas.Nawas gets messages about the podcast from around the world via social media, including Instagram and LinkedIn, and believes the podcast will gain even more popularity.Like Nawas, Sudanese-born Omar Tom and friends created a podcast in 2016 that touches on topics they feel are neglected in traditional media.One such issue his English-language podcast the Dukkan Show focuses on is life in the Gulf for members of its huge expatriate population. In the show, the hosts chat to guests as if sitting in a dukkan or "corner store" where it is common culture in the Arab world to socialize with friends and neighbors.Many young Arab people now prefer podcasts over traditional radio programs.
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