File - This Tuesday, July 19, 2016, file photo shows the Google logo at the company's headquarters in Mountain View, Calif. Google parent Alphabet Inc. reports earnings Thursday, Feb. 1, 2018. (AP Photo/Marcio Jose Sanchez, File)
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Alphabet Inc.'s Google has struggled for years to get big businesses to embrace G Suite, its hip alternative to Microsoft Office.G Suite may never be an Office killer.Its $1.3 billion in G Suite sales ranked a distant No. 2 behind Office's $13.8 billion, according to 2016 data from Gartner.Okta Inc., a leading provider of security software, said G Suite usage among its nearly 4,000 customers rose 49 percent year-over-year in the 12 months ended Oct. 31, compared to 40 percent growth for Office 365 .That outpaced G Suite, which saw 6.8 percent of those firms come its way.By 2012, Google sought bigger, more profitable clients.That changed in 2016 when Google brought in new leaders and rebranded its business apps as G Suite.About 80 percent of nearly 250 new G Suite features introduced last year, including an automated tool for redacting sensitive data from files, were primarily aimed at paying enterprises, according to Google.
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